I set your business up to succeed. Or I run it as your sales manager.
Two ways to work with me — one difference that runs through both. Every decision, every page, every follow-up is made from a sales manager's seat. Not a designer's, not a marketer's. Revenue first, always.
Alongside Build and Grow there is a third option. I work with an external partner, aihowyouknow.co.uk — an AI agent studio that designs, builds and deploys end-to-end automations for growing businesses across the UK and Europe.
It slots into either package: I keep running the sales side, they build the AI layer underneath it so no enquiry is ever missed and no one on your team is left updating a spreadsheet. Sales-led strategy, automated execution.
Every enquiry, referral or form answered, scored and logged in under ninety seconds — day or night, no human touch.
Runs on your stack
Built on top of the tools you already use. No rip and replace, no lock-in, and you own the system after handover.
Admin drag removed
Document reading, triage, CRM updates and hot-lead alerts handled automatically so your team only touches live conversations.
Live in 48 hours
From signed brief to a working agent deployed against your real data, with fixed pricing quoted upfront.
Sound familiar?
Most businesses don't have a leads problem. They have a sales system problem.
If you recognise more than one of these, you're not broken — you're busy. The good news: every one of these struggles is solvable when the work is led from a sales manager's point of view.
Customer acquisition
Not enough qualified enquiries coming through the door.
Inconsistent lead generation
Over-reliance on referrals or word of mouth
Low visibility on Google and local search
Weak online presence and credibility
Inconsistent social media with no clear objective
Sales POV · The problem isn't exposure — it's that your presence isn't built to convert attention into enquiries.
Sales & revenue
Enquiries come in, but revenue still feels unpredictable.
Low conversion from enquiry to paying customer
Unpredictable monthly revenue
Poor lead follow-up causing missed sales
No clear understanding of what drives revenue
Marketing not generating measurable return
Growth has stalled with no plan
Sales POV · You don't need more leads — you need a sales process that closes, follows up and measures what works.
Brand & positioning
Customers can't tell you apart from everyone else.
No clear brand positioning or unique selling point
Website doesn't convert visitors into enquiries
Difficulty standing out from competitors
Inconsistent brand messaging
Sales POV · A strong brand isn't decoration — it's a sales tool that answers why someone should choose you today.
Systems & operations
The owner is doing everything, and nothing scales.
No systems or automation to improve efficiency
No KPI tracking or performance reporting
Lack of accountability and strategic guidance
Business owner overwhelmed, wearing too many hats
Too much time working in the business, not on it
Sales POV · Revenue grows when the business has systems, not when the owner has more hours.
These are exactly the problems the two packages were built to solve.
One sets the system up. The other runs it every month. Both from a sales manager's seat.
I spent six years inside the health and beauty industry as a sales manager — hiring, training, setting targets, running pipelines, and closing revenue for private clinics, corporate brands like David Lloyd and Tooth Club, and early-stage start-ups that needed their first customers.
That is why this is not a design agency. It is a sales-led growth system: I diagnose where revenue is leaking, build the assets that fix it, and stay on as your partner if you want someone managing growth the way a sales manager would.
Private ClinicsDavid LloydTooth ClubStart-Ups
Proof of work
Websites and systems built to convert.
Aestheticians, dental clinics, property, car engineers, coffee shops, maintenance companies — a selection of recent sales-led websites and growth assets built to turn visitors into enquiries.
01 · PropertyLive
02 · Dental clinicLive
03 · AestheticsLive
04 · WellnessLive
05 · Service businessLive
Influencers & content · Included with Grow
Trusted influencers and celebrities, found and booked for you.
With the ongoing partnership you don't need to find anyone. I already work with trusted influencers and celebrities — I source them, book them, brief them and turn the collaboration into engagement-driving content. And up to 3 times a month I come down to your business to capture and edit social content on-site.
01 · Influencer shootCollab
02 · Tooth Club campaignCollab
03 · Celebrity collabCollab
04 · On-site content dayCollab
05 · Engagement reelCollab
We find them
I source influencers and celebrities that actually fit your category, audience and price point — no cold guesswork, no chasing.
We book them
Outreach, negotiation, rates, briefs and scheduling all handled. You just approve the name and the date.
Trusted network
Established relationships with influencers and celebrities already working with us — you inherit the network instead of building one.
Content that converts
We create capturing, engagement-led posts designed to sell, not just look good — hooks, offers and calls to action built in.
On-site content days
Up to 3 times a month I travel down to your business, capture social content in-house and edit it ready to post.
Fully edited & ready
Reels, stories and stills edited, captioned and delivered on a calendar so your feed never goes quiet.
Who this is for
Built for any business with customers to win.
The mechanics of growth do not change between industries. The application does. Here's where we've built it to land.
Sector
Aesthetics & Clinics
Consultations, retention, treatment packages
Sector
Wellness Brands
Memberships, community, repeat sessions
Sector
Hospitality
Bookings, seasonal offers, reviews
Sector
Service Providers
Enquiries, quotes, referrals
Sector
Local Businesses
Local search, footfall, loyalty
Sector
Start-Ups
Positioning, launch, first 100 customers
Swipe →
Two ways to work with me
Set up to succeed. Or run by a sales manager.
Same seat, two levels of involvement. I either build the whole sales-led business for you, or I stay on as your fractional sales manager and drive the revenue every month. Both are executed from a sales manager's perspective — always.
Most chosen
01 · Done For You
Build
£1,500one-time
We build your business hand-in-hand from day one — sales-led foundations, creative direction and a launch plan that turns attention into revenue.
Launching a business is more than a logo or a social post. With 6+ years leading sales teams in health, beauty and fitness, I build businesses ready to generate enquiries, convert customers and grow from the moment they go live. We work hand-in-hand through an onboarding call, then I bring creative ideas to push your company forward — from innovative ads and marketing hooks to a brand that actually sells. Perfect for new businesses, rebrands, or a complete commercial reset.
Business Strategy
Full business consultation
Business model review
Revenue and growth planning
Target audience profiling
Competitor analysis
Offer and pricing strategy
Customer journey mapping
Sales-led business structure
Sales Strategy
Sales process creation
Lead generation strategy
Enquiry handling systems
Sales scripts and messaging
Conversion strategy
Follow-up systems
Client retention planning
Upselling and cross-selling opportunities
Onboarding & Creative Direction
Kick-off onboarding call to align vision and goals
Creative ideas to push your company forward
Innovative ad concepts and campaign hooks
Marketing direction tailored to your audience
Brand storytelling that drives sales
Content pillar and reel strategy from launch
Launch campaign planning with sales in mind
Post-launch 30-day support and refinement
Website & Digital Presence
Professionally built website
Mobile responsive design
Copywriting guidance
Call-to-action optimisation
Contact forms and enquiry systems
Basic booking integration (where applicable)
Ongoing website updates and tweaks through me whenever required
Domain & Technical Setup
Domain registration and management
Website hosting guidance
Business email setup
SSL / security setup
Google Search Console connection
Google Analytics integration
Google & SEO
Google Business Profile setup and optimisation
Local SEO foundations
On-page SEO
Keyword research
Search engine indexing
Basic website optimisation for Google search
Location targeting (where applicable)
Social Media Setup
Instagram setup and optimisation
Facebook Business setup
TikTok business profile setup (if relevant)
LinkedIn business page (if relevant)
Bio optimisation and consistent branding
Story highlight structure
Profile optimisation for conversions
Marketing Strategy
Complete marketing roadmap
Brand positioning
Content pillars
Monthly content strategy
Campaign and launch planning
Organic growth strategy
Customer acquisition planning
Seasonal and promotional planning
Brand Foundations
Brand messaging
Tone of voice
Ideal customer profile
Unique selling points
Offer positioning
Customer experience planning
Systems & Operations
CRM recommendations
Enquiry management systems
Business processes
Client onboarding journey
Workflow recommendations
Automation suggestions where appropriate
Launch Support
Launch checklist
Opening campaign planning
First month growth strategy
Action plan with clear priorities
Ongoing support during launch
You receive
A business that isn't just live — it's built to generate enquiries
Your outsourced Sales & Growth Manager — I analyse your category, clean up what's broken, and make growth happen so you don't have to worry about the details.
Rather than hiring a full-time sales manager, marketing manager and business strategist, you gain an experienced partner who works inside your business every month. I analyse the category you operate in, identify what needs cleaning up, and present a clear list of what to do next and what needs changing. Once approved, I simply make it happen — ads, posts, creative direction, influencers and everything in between. Built for owners who want to focus on their craft while a sales manager runs the revenue side. Calls every two weeks, and once a month I can visit your business site for a full review and on-site support.
Category Analysis & Clean-Up
Analysis of your business category and market position
Audit of what's working and what's leaking revenue
Clear list of what needs changing in the business
Priority action plan with next steps
Client approval workflow before any work begins
Clean-up of messaging, offers and sales journey
Monthly re-audit and refinement loop
Ongoing Sales Strategy
Monthly sales planning
Sales performance reviews
Conversion analysis
Sales process improvements
Offer refinement
Pricing reviews
Sales coaching and guidance
Revenue planning
Influencers & Content Creation
We find influencers and celebrities that fit your business
We handle outreach, rates, briefs and booking for you
Access to our trusted influencer and celebrity network
Capturing, engagement-led post concepts written for you
Up to 3 on-site visits a month to capture social content
Filming and full editing of reels, stories and stills
Collaboration and gifting campaign management
Performance review of every collab and content drop
Marketing & Creative Execution
Ad concepts and paid social direction
Post ideas and content calendars
Creative direction across all platforms
Reel and story strategy
Campaign and launch support
Seasonal and promotional planning
Marketing performance reviews
Lead Generation
Lead generation planning
Enquiry optimisation
Website conversion improvements
Google Business optimisation
Referral strategies
Local marketing ideas
Community engagement strategies
Partnership opportunities
Business Growth
Fortnightly strategy calls
Optional monthly on-site business review
KPI tracking
Growth forecasting
New revenue opportunities
Business development ideas
Customer retention strategies
Client experience improvements
Website & Digital Support
Website updates and amendments
Landing page creation
SEO improvements
Blog and content recommendations
Performance reviews
Ongoing optimisation
Business Support
WhatsApp and email support
Strategic advice when needed
Problem-solving and accountability
Priority support
Monthly action plans
Progress tracking and regular business reviews
You receive
A clear category analysis and action list every month
Everything approved by you before it goes live
Creative and sales execution handled for you
Fortnightly calls and optional monthly on-site review
